Crazy ways adult sites use your data

I had no clue…

Quick facts

• 68% of men and 32% of women watch porn daily
• PornHub is visited 115 000 000 times per day and during that day it streams 15K TB of data — that is more than the entire internet consumed in 2002.
• Aylo — the porn conglomerate, has a bandwidth that exceeds that of Facebook or Amazon
• Porn industry in the US annually pulls in more money than the NFL
• Porn sites comprise 12% of the whole internet!

Can you imagine the amount of data this generates?!

Business model

The average user can watch as much content as they like for free and even without making an account, in exchange companies like PornHub crawl through all the data they generate… and use it for so much analytics like you wouldn’t believe.

First and foremost purpose is enhancing the user experience through analyzing:

• what are the search terms
• average time spent per video? [5 minutes]
• average time spent per visit? [8 minutes]
• which videos do they watch
• where do they pause